PurchaseBlack.com, the new home for African American Online Shopping, is launching its marketplace on Black Friday, November 29, 2013

Nationwide (BlackNews.com) — PurchaseBlack.com, the home for African American online shopping, is launching its online marketplace on Black Friday, Nov. 29th, 2013 featuring products from Black owned & Black servicing businesses. PurchaseBlack.com will host multiple webstores offering products focused on African American customers in categories such as hair care, skin care, art, decorations, gifts, and accessories.

“Our vision is to be the home for all African American online shopping,” says PurchaseBlack.com founder, Brian Williams. “We connect online customers with businesses that cater to African Americans by offering webstores where those businesses can sell their products.”

Purchase Black, similar to Amazon or EBay Marketplace, is always accepting applications from Black owned and Black Servicing businesses to sell on the website. A seller need not be African American, but their products must appeal to African American customers.

Williams adds, “We are going to launch with a handful of great webstores on what we are calling Black Business Friday, November 29th, 2013, and we will grow as more businesses apply to sell with us.” PurchaseBlack.com is capable of hosting thousands of businesses, and the company hopes to use that capability over time to create the largest selection of African American products and businesses anywhere on the internet. It is launching with the hashtag #BlackBusinessFriday to gain support from customers who want to buy Black this holiday shopping season.

Williams is an engineer and graduate of the MBA program at The University of Texas – Austin, where he developed the company. “McCombs allowed me to incubate this idea, and gave me the tools to explore what makes a business successful. I hope to embody what I have learned there to make Purchase Black reach its full potential,” he says.

Businesses, regardless of the background of the owner, who are interested in starting a Purchase Black webstore can learn more by clicking “Become A Seller” at www.PurchaseBlack.com. Purchase Black has opened its customer accounts before the website goes live on November 29th on its website for excited customers to get involved early.

Williams comments, “We have discovered, to our surprise, that customers share our enthusiasm about PurchaseBlack.com. So in appreciation, we want to give them a way to get involved sooner!”

For more information about PurchaseBlack, visit www.PurchaseBlack.com, their Facebook page, @PurchaseBlack on Twitter, YouTube, or on Google Plus.