NAACP and WEtv Present: Concert For A Cause

A Night to Support Childhood Literacy

WASHINGTON, D.C. – On Thursday, September 18, 2014, the NAACP in partnership with WE tv will host “Concert for a Cause: A Night to Support Childhood Literacy” in the Cramton Auditorium at Howard University. The concert will amplify the urgent need to increase grade-level reading proficiency within communities of color. WE tv stars and musical artists “SWV – Sisters With Voices,” along with solo artists Erica Campbell of the gospel group “Mary Mary” and Traci Braxton, star of WE tv’s “Braxton Family Values” series, will perform. Special guests, including North Carolina Congressman G.K. Butterfield and NAACP President and CEO Cornell William Brooks, will be in attendance.

“The NAACP is excited to partner with WE tv to host such a creative and important event,” states Cornell William Brooks, NAACP President and CEO. “Our goal is to cultivate a generation of young people committed to reading as studies show that children who begin reading at an early age are more likely to excel in school and in life.”

“We are proud to support the NAACP’s childhood literacy initiative through this special one-night concert at such a historic University,” said Marc Juris, WE tv’s president.  “Through popular shows like SWV Reunited, Mary Mary and Braxton Family Values WE tv gives a voice to African American women who are leaders in their communities and role models for the next generation.”

This concert is part of “NAACP Reads,” an NAACP public awareness campaign with the support of the Campaign for Grade-Level Reading and the Annie E. Casey Foundation. The campaign aims to reinforce the importance of early literacy development and increase third grade-level reading proficiency for African American and low-income students.

The event will be held Thursday, September 18, 2014 in the Cramton Auditorium of Howard University, 2455 6th Street NW, Washington, D.C.

5:30 p.m. Red Carpet

7:00 p.m. Concert

About NAACP
Founded in 1909, the NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. You can read more about the NAACP’s work and our five “Game Changer” issue areas here.

About WE tv
WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Mary Mary and Marriage Boot Camp, among many others.  The network’s first scripted series, The Divide, explores the personal cost of morality, ambition, ethics, politics, and race in today’s justice system.  The series is created by Academy Award® winning writer Richard LaGravenese and actor/director Tony Goldwyn.  WE tv’s next scripted series, South of Hell, is a gripping supernatural thriller, debuting in 2015.  Audiences connect to WE tv online at WEtv.com, on demand and in social media.  WE tv is owned and operated by AMC Networks Inc., alongside its sister channels AMC, IFC and SundanceTV, and is available in over 85 million U.S. homes and across all platforms.