Nationwide — Black consumers have an estimated spending power of $1.2 trillion dollars; however, our spending habits tend to enrich other communities as the Black community remains impoverished. A Kellogg School of Management study at Northwestern University found that between half a million and a million jobs could be created if black households spent only $1 of every $10 at black-owned stores and other enterprises.
The BOOM App, created by Sequena Luckett, a digital designer and strategist by trade, is an online business directory exclusive for Black-owned and operated businesses to thrive globally. It’s a place where people looking for black entrepreneurs can have direct access to products and services both online and in-person at physical stores nationwide.
Sequena developed her idea with her cousin and business partner James Hampton alongside Arron Pighee & Tonya L. Johnson after wanting to do more for their Black community after learning of the horrific news of the death of George Floyd. Together, they have created a fantastic app that is a one-stop shopping experience for people who want to buy black. Since launching the app, they have made an email list of 3000+ businesses. They have been building partnerships that allow The BOOM App to position businesses in front of millions of people worldwide.
“I had a hard time with George Floyd’s death because of the inequality that blacks have endured for years,” said Luckett on why she created this app. “I read a report that said 41 percent of Black-owned businesses have closed due to COVID-19 versus 17 percent of white-owned businesses. As a digital strategist, I couldn’t be aware of this information and do nothing. That’s why I created this app.”
Innovative features on The BOOM mobile app include:
* Lead Generation. Members can easily capture user’s names and emails for their email marketing campaigns.
* Appointment Scheduling. Members who operate using a scheduling business model can easily schedule client’s through our app avoiding the possibility of losing a client due to not connecting with their audience.
* Free Quarterly Advertising. Lifetime members will be automatically featured four times a year as part of their membership package.
* Visually Pleasing User Experience. The user will have a pleasing experience while browsing for Black-owned and operated businesses thanks to our image slider.
The app currently has three different pricing systems, which give Black-owned business owners with different revenues an opportunity to invest in the platform. Packages cost under $500 a year, making accessibility affordable for all types of businesses. The app is available for download on IOS and Android. To learn more about The BOOM App, visit TheBoomApp.com.
About The BOOM App
The BOOM App is a one-stop shopping experience for individuals who want to buy black by providing accessibility to Black-owned and operated businesses.