Black invention prevents ring-around-the-collar: National Marketing Campaign launched
National campaign includes multi-market, national advertising campaign, online promotion via KollarGuard.com, Facebook and Twitter platforms
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KOllar Guard is a proactive approach that prevents collar stains from damaging your shirts.
Clearwater, FL (BlackNews.com) — Hygenics International, LLC, the parent company of KOllar Guard, has retained TVGoods, Inc., a direct response marketing organization and wholly owned subsidiary of H & H Imports, Inc (trading as HNHI on the OTC:BB), to launch an exclusive, global marketing campaign for an exciting new product that prevents ring-around-the-collar: KOllar Guard(TM).
The KOllar Guard(TM) national cable TV campaign launched on April 19, 2011. The rotation is expected to achieve 1,700,000 impressions on adults age 25 – 54. The infomercial spot is geared to drive retail sales to big box and other national and local retailers, as well as online. The campaign also includes a website presence through www.kollarguard.com, providing easy access for first-time and repeat orders. Facebook and Twitter promotion will round out the outreach, helping to target today’s young and old savvy consumers who are seeking a cost-effective and time-saving way to “Knock Out” ring-around-the-collar.
KOllar Guard(TM) is a protective guard, for men and women that prevent ring-around-the-collar, commonly caused by sweat, dirt and dead skin. Each KOllar Guard(TM) is made from a light, super-absorbent rayon material and has an adhesive back that firmly attaches to the inside of a shirt collar. KOllar Guards(TM) are thin, comfortable and discreet, as well as biodegradable and eco-friendly. Once worn, simply remove and dispose of the KOllar Guard(TM).
“We are excited to launch our DRTV campaign with TV Goods,” says Darnell Johnson, the African American president and CEO of Hygenics International, LLC. “KOllar Guard(TM) is a product that we are confident will change the way men and women remedy stains on collar shirts. Our proactive approach prevent collar stains from ever happening, allowing our customers to get more use out of their shirts, while saving time and money. Since it is a disposable item, it was also important for us to ensure that it is eco-friendly by being biodegradable. We’ve had outstanding consumer feedback thus far and look forward to helping more consumers battle the ‘ring’.”
About the Company:
Hygenics International is a development and marketing company that engages in the research, development, enhancement and marketing of gender specific hygiene products. The products are designed to offer every day, affordable and efficient solutions to cleanliness challenges. Their flagship product, the KOllar Guard(TM) is a revolutionary, proactive solution to ring around the collar. Their unique concept is trademark protected and our unique design has patent pending status. For more information visit: www.kollarguard.com
