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Free Social Media Boot Camp Workshops Coming to City Hall

Posted by Admin On November - 2 - 2015


Four free workshops in November will focus on Facebook, Blogging, Instagram and Twitter for start-ups and business owners


Social media is a powerful tool that allows for simple and effective communication of content, ideas and multi-media platforms for individuals, organizations, communities and businesses.  The Small Business Center (SBC) at the Department of Business Affairs and Consumer Protection is offering a Social Media Boot Camp to celebrate Social Media Week scheduled for November 16-20, 2015. 

The Social Media Boot Camp is designed to help entrepreneurs and business owners maximize social media strategies and learn the different platforms available. The Social Media Boot Camp is made up of four workshops that take place in Room 805 at City Hall, 121 N. LaSalle St., Chicago.

“Social media is such a large part of our society, but to some it is a foreign way of marketing or communicating,” said Commissioner Maria Guerra Lapacek of BACP. “So, it is important our workshops include topics that reach a wide audience so every attendee walks away with information they can implement immediately.”

November 2015 Business Workshop Calendar – Social Media Workshops:

11/6      How Social Media Works For Your Business

9:30 to 11:00 a.m.

Presented by Community Media Workshop at Columbia College Chicago

There are a billion reasons to be on social media, which allows you to speak directly to your audience. Susy Schultz, President of the Community Media Workshop, will give an overview of social media’s part in your communication strategy. She’ll also discuss two of the more popular platforms, Twitter and Facebook, in detail.

11/13   How to Use Blogging to Build Your Business

9:30 to 11:00 a.m.

Presented by Smart at the Start

Blogging is one of the best ways to build authority and traffic on the Internet. As the Internet continues to grow, consumers have an insatiable need for content. The company blog has become one of the most reliable forms of providing that information. The biggest challenge most small business owner’s face is not whether they need a blog, but how to build a blog that brings in business.

11/18   Instagram 101: A Picture Is Worth a Thousand Words

3:00 to 4:30 p.m.

Presented by Laura Sanchez, CEO of SWATware LLC

Discover how Small Businesses are using Instagram to tell their story, connect with new prospects, and network to create meaningful relationships. Learn multiple tips and tricks to use on Instagram to create brand recognition, boost your online presence as well as your revenue.

11/20  Steering Through the Social Media Landscape

9:30 to 11:00 a.m.

Presented by Lema Khorshid, Fuksa Khorshid, LLC

Given the rapid rise of social media in our culture, business owners are often at a loss about what social media uses they can and can’t restrict as well as how their employees’ use of social media may affect their image and their bottom line. The workshop imparts business owners with best practices regarding their employees’ use of social media and how to limit their liability online, while maintaining a positive image for their business.

Apart from the Social Media Boot Camp, City of Chicago officials will present a workshop on “City Inspections – Ask Questions, Get Answers.”

The SBC hosts free business workshops every Wednesday and Friday in Room 805 at City Hall, 121 N. LaSalle St., Chicago. Workshops are conducted by city officials, BACP’s partner organizations, and experts in the industry. To register for a workshop or for more information, call (312) 744-2086 or email BACPoutreach@cityofchicago.org. Learn more about BACP programs and events by visiting www.cityofchicago.org/SBC.

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