January , 2019

Email This Post Email This Post

The Coca-Cola Company, along with the National Urban League and other sponsors, announced a $1 million women’s empowerment initiative in North America to provide financial literacy, job training, entrepreneurship and business development to women in 10 cities across the United States.

The announcement was made during the ESSENCE Festival, with President and CEO Marc H. Morial, Rainbow/PUSH Coalition Founder and President Rev. Jesse Jackson, and Ignacio Salazar, president, SER-Jobs for Progress.

“The ESSENCE Festival brings thousands of people together for one of the most amazing cultural experiences of the summer and this year was no different,” said Lauventria Robinson, vice president, Multicultural Marketing, Coca-Cola North America. “We’ve been the presenting sponsor of the ESSENCE Festival for the last 19 years and we were thrilled to return for the 20th anniversary. Our team shared plenty of ice-cold Coca-Cola with ESSENCE Festival attendees throughout the weekend. And, we helped them create and celebrate unforgettable moments with their friends with our Share a Coke and digital celebration wall activations.”

This year, ESSENCE offered attendees the opportunity to attend a workshop series aimed to empower them to “live their best lives.” The Coca-Cola Supplier Diversity team led several “EMPOWER U” discussions specifically to talk with African-American female entrepreneurs. Terrez Thompson, vice president of Global Supplier Diversity, hosted the sessions, which addressed personal leadership and business development opportunities for Africa-American women and their unique challenges as underrepresented business owners.

At the end of the sessions, attendees enrolled in the The Coca-Cola Company Supplier Training & Empowerment Program, or STEP. This program provides entrepreneurs with content on how to do business with our company. Grammy-nominated artist Tyrese Gibson – who credits the start of his 20-year music career to his iconic 1994 “Always Coca-Cola” commercial – also made an appearance.

You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.

Recent Comments

Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

Recent Posts