PurchaseBlack.com, the home for Black online shopping, is making it easier to buy Black and support the Black Business community
Nationwide (BlackNews.com) — PurchaseBlack.com, an Amazon-style marketplace focused on Black products and businesses, wants to connect customers to Black owned businesses online. It is a website where customers can easily buy from Black owned firms, and companies can sell their products (not services) in their own free online shop.
“In the light of the events surrounding Eric Garner, Mike Brown in Ferguson, Missouri, and far too many others, African Americans are looking for more sustainable ways to strengthen the community long term” says founder Brian Williams. “Supporting our businesses is one important step, and PurchaseBlack.com makes it easier than ever to do online.”
PurchaseBlack is not a directory or a list of businesses. It is an online shopping mall filled with individual shops selling their own products in categories like hair care, skin care, gifts, artwork, clothes, accessories, and more. Customers buy directly on PurchaseBlack’s site, and are not sent elsewhere. “It’s a one-stop shop!” says Williams.
$89 Billion dollars will be spent online this holiday season1, a 13% growth over this time last year according to research from Forrester. PurchaseBlack.com is positioned to make sure Black companies are participating in this massive online spending.
PurchaseBlack has appeared in places like NewsOne Now, BET.com, BlackEnterprise.com, TheRoot.com, Texas Enterprise, UrbanCusp.com, and many others. The site has a growing selection of items from businesses across America. Although businesses can start their shops for free, each one must apply to get one. “We only accept businesses that have good prices, customer service, solid policies, and quality product presentation,” says Williams. “We know that our customers want a certain quality of business to support, and we work hard to give it to them.”
Williams has his engineering degree from Purdue University, and an MBA from The University of Texas McCombs where he was inspired to start his business. He studied African American business success, and has been a panelist and speaker on the subject since graduation. “We understand that our target market wants to know if a product is from a Black owned company or not, so we place a ‘Black Owned Business’ badge above each product that is Black owned. This makes it easy for every customer, Black or not, to make clear decisions to support the Black community.”
PurchaseBlack.com is the 2014 winner of the National Black MBA Whiteboard Innovation Challenge. The business plans to expand into services and to offer products internationally in the coming year.
“We are progressing, making a positive difference, and accelerating in the right direction. We’ve just rebranded with new logos, and added more products. It’s a great time for our company!”
Businesses are encouraged to visit www.purchaseblack.com/become-a-seller for more information about selling their products (not services) in their own webstore.
You can connect with PurchaseBlack on Facebook, Instagram, Twitter or Google Plus with username @PurchaseBlack.