March , 2019

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Art Photographer Joel D. Levinson photographed Tupac Shakur in 1993, and used the opportunity to create thirty-six portraits that showed the human side of a superstar steeped in enigma. Over two-decades later, Levinson is finally making these ‘hidden’ portraits public via a new book and website in a project called ‘TUPAC Unseen’. To complement his original portraits, Levinson has also transposed each into a stunning piece of 2014 artwork that takes the cult hero’s image and personality to a level never seen before.

Los Angeles, CA Upon meeting Tupac Shakur, Joel D. Levinson was greeted with unguarded enthusiasm and an open invitation to photograph him on an unrestricted basis. It was 1993, and the trust forged between Shakur and Levinson resulted in the creation of thirty-six bold and spellbinding portraits that show a human and compassionate side of the star that was rarely made public. Only a half dozen of these images were previously released for publication.
Twenty-years after the photographs were taken, Levinson is showcasing them to the world via a new book titled ‘TUPAC Unseen’ and its associated website.

TUPAC Unseen, is comprised of thirty-six portraits photographs Levinson made in 1993 and thirty-six original Artworks (one of each portrait, completed in 2014) each one an individual homage, for a total of seventy-two original works, less than a half dozen of which received any type of publication. It is a remarkable collection of work and quite simply the collection of Tupac photographs that illuminates his serious, meditative and friendly personality, with depth.

“I was so struck by Tupac’s natural warmth that I become obsessed with researching not only his work, but its cultural impact,” explains Levinson, who has had thirteen One Man Museum exhibitions of his work, is represented in forty-two Museum Collections in North America and Europe and in the past five years has seen over three hundred of his photographs placed in twelve Museum Collections. “I found my interest in Tupac’s work develop deeper and deeper with each month of research, and greater familiarity with his music and developed an affinity for this man and his work.  What began as a six month, purely photographic project  to publish portraits (the vast majority previously unseen and unpublished) to illuminate sides of this man I had not seen offered in any other photographs or images, initially developed into something that encompassed much more. Eventually, it extended into an eighteen month project, which further extended to four years and finally after seven years, it is being released first in an eBook.
My goal was to display a side of Tupac that was rarely seen in other photographs and artwork created during his lifetime.  Seven years later, we’re releasing something that I believe is going to expand the perception of Tupac.”
Aside from the book, Levinson is also continuing the TUPAC Unseen project via a popular and growing new website.
“We’ve just launched the site to coincide with the eBooks official release. We initially plan to use it as a virtual companion to the eBook and expand by offering two exclusive downloadable mini posters that will be added on a monthly basis along with other content. The site exists as an expanding memorial to an immortal entertainment and cultural legend. We’ll bring fans from around the world together to celebrate his achievements, enjoy his work and share perspectives on his life. he adds.
The book is currently involved in a limited-time Amazon promotion: http://amzn.to/1tkJn1F.
Amazon Promotional: TUPAC Unseen, Artwork and Photography by Joel D. Levinson, ($9.99  Kindle eBook)
$3.99 … From 12:00 AM (PST) Thursday Nov. 6th to Sunday Nov. 9th 11:00 AM (PST)
$4.99 … From 11:01 AM (PST) Sunday Nov. 9th to Wednesday Nov. 12th 11:00 PM (PST)
$9.99 … After Wednesday Nov. 12th 11:00 PM (PST)
Visit the project’s official website, here: https://www.tupacunseen.com.
About the Author:
Joel D. Levinson was born and raised in Fairfield, CT where he attend Andrew Warde High School and attended the University of California, Berkeley where he received a BA in Communications and an MA in Visual Arts where he was awarded the The Eisner Prize for outstanding achievement in Photography.

Levinson is an Art Photographer who has had thirteen One Man Museum exhibitions of his work, is represented in forty-two Museum Collections in North America and Europe. In the past five years there has been over three hundred of his photographs placed in twelve Museum Collections. As a photographer/designer Levinson worked for many major Hollywood Movie Studios, independent film labels as well as major and independent Record Companies.

Contact: Daryl Johnson: A PICTURE BOOK, LLC (Manager) / 877.399.2111 / DJ@tupacunseen.com
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