March , 2019

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CHICAGO, IL – Consumers are bombarded with claims from energy suppliers that promise huge savings in their energy costs. The Better Business Bureau says consumers need to research vague claims that state they will “save up to,” “save over” or advertise saving “more than” or “at least” because these claims may be nothing more than advertising gimmicks.

“Regardless of the time of year, cooling or heating your home has a major impact on household budgets” says Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Consumers should not simply accept claims of guaranteed savings as fact. They need do some research.”

The Code of Advertising, the BBB’s long-held advertising standards for all businesses, states that claims regarding energy savings should be based on recent and competent scientific, engineering or other objective data. Energy suppliers should have proof that their savings claims are true before they advertise them.

The BBB recommends the following when evaluating energy savings claims:

  • Look for certification. See if the business is certified or accredited with groups or environmental agencies that specialize in energy savings. Always check with the organization that certified or accredited the business to verify it is in good standing. Find out what the business must do to earn the certification or accreditation.
  • Be wary of guaranteed savings. Be extremely cautious if a business guarantees to cut your bills or energy usage by a specific amount. Ask to see the guarantee in writing and look it over carefully to determine any restrictions, requirements or limitations, and how the guarantee would be honored.
  • Look for early termination clauses. Review any contract or agreement to determine if there are any penalties for early cancellations.
  • Use good judgment. As always, if something sounds too good to be true, it probably is.
  • Check with BBB. Search bbb.org to find thousands of local businesses that are committed to advertising with integrity and ensuring their consumers are satisfied.

For more information on scams and consumer tips, visit www.bbb.org, like us on Facebook or follow us on Twitter.

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Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

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