Nationwide (BlackNews.com) â€“ If they timed their Thanksgiving/Black Friday/Christmas/New Yearâ€™s Eve activities in New York Cityâ€™s Times Square precisely, an estimated 986,000 daily visitors will see 10 seconds each hour of Oakwood Universityâ€™s new marketing awareness campaign flash up on the marquee beneath the famed CBS-TV Eye.
Begun on November 6 and running until January 4, 2014, OU can change its Times Square marquee messages every two weeks.
“Neutron Media, a full-service marketing firm that operates such high-profile outdoor multimedia venues as the Times Square marquee beneath the CBS Eye, had a cancellation and approached us here at Oakwood University, primarily due to our social media victory with The Home Depot â€˜Retool your Schoolâ€™ campaign,â€ explained Miss Denica King, OU assistant marketing director.
At the same time, however, Oakwood University has been working to expand its awareness to its non-traditional audiences. â€œSo, for Oakwood and Neutron Media, this created a win-win situation.â€
Within its hourly 10 seconds of advertising – totaling four minutes each 24-hour day – OU shares with Time Square viewers its recent endorsements, such as:
1. â€œBest Schoolsâ€ – U.S. News and World Report, 2014; and
2. â€œJulliard of the Southâ€ – WAAY-TV (ABC).
In its inaugural two-week ad cycle, OU included the testimonial:
â€œA Life-changing Experienceâ€ Rear Admiral Barry Black (ret.) (class of â€™70) referencing the U.S. Senateâ€™s first-ever Seventh-day Adventist and African American chaplain, who gained international attention for his searing and provocative invocations that opened each Senate session, during its 16-day federal government shutdown in October; Blackâ€™s bowtie-wearing, non-partisan baritone eloquence was later parodied on TVâ€™s â€œSaturday Night Live.â€
Noting that this Times Square marquee marks possibly a first-time appearance for either a Seventh-day Adventist, historically Black college or university or Huntsville institution to have been so prominently displayed in this venue, King concluded that, â€œOakwood will continue to explore unique opportunities to promote its brand.â€
Photo Caption: Oakwood University: possibly the first HBCU and Seventh-day Adventist institution featured on NYC’s Time Square marquee, for an estimated 986,000 daily visitors.