25
April , 2018
Wednesday

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Nationwide (BlackNews.com) – If they timed their Thanksgiving/Black Friday/Christmas/New Year’s Eve activities in New York City’s Times Square precisely, an estimated 986,000 daily visitors will see 10 seconds each hour of Oakwood University’s new marketing awareness campaign flash up on the marquee beneath the famed CBS-TV Eye.

Begun on November 6 and running until January 4, 2014, OU can change its Times Square marquee messages every two weeks.

“Neutron Media, a full-service marketing firm that operates such high-profile outdoor multimedia venues as the Times Square marquee beneath the CBS Eye, had a cancellation and approached us here at Oakwood University, primarily due to our social media victory with The Home Depot ‘Retool your School’ campaign,” explained Miss Denica King, OU assistant marketing director.

At the same time, however, Oakwood University has been working to expand its awareness to its non-traditional audiences. “So, for Oakwood and Neutron Media, this created a win-win situation.”

Within its hourly 10 seconds of advertising – totaling four minutes each 24-hour day – OU shares with Time Square viewers its recent endorsements, such as:

1. “Best Schools” – U.S. News and World Report, 2014; and
2. “Julliard of the South” – WAAY-TV (ABC).

In its inaugural two-week ad cycle, OU included the testimonial:

“A Life-changing Experience” Rear Admiral Barry Black (ret.) (class of ’70) referencing the U.S. Senate’s first-ever Seventh-day Adventist and African American chaplain, who gained international attention for his searing and provocative invocations that opened each Senate session, during its 16-day federal government shutdown in October; Black’s bowtie-wearing, non-partisan baritone eloquence was later parodied on TV’s “Saturday Night Live.”

Noting that this Times Square marquee marks possibly a first-time appearance for either a Seventh-day Adventist, historically Black college or university or Huntsville institution to have been so prominently displayed in this venue, King concluded that, “Oakwood will continue to explore unique opportunities to promote its brand.”

Photo Caption: Oakwood University: possibly the first HBCU and Seventh-day Adventist institution featured on NYC’s Time Square marquee, for an estimated 986,000 daily visitors.

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Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

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