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Why You Should Be Using LinkedIn

Posted by Admin On September - 19 - 2013

SoapBox Rants

By Pamela Bratcher-McMillan
President, Chair & CEO, of PETAL et al

Want a more productive way to spend your time social networking? Try LinkedIn. There is no better way to make a connection with people that share your interests professionally. Not only is it a good way to find prospective employment, it is also a good way to locate staff. People are sharing vitas/resumes, portfolios, updates, blogs, etc. They even have endorsements for areas of expertise from LinkedIn members that have worked with them or know their work professionally.

If you’d prefer not to share your profile image with the public, you have the option to turn your image off to people you are not linked up with.

LinkedIn is a good way to share what you are doing with users so keep your status updates fresh, and keep people engaged with your information. There are also discussion groups where you can open dialogue on topics and issues of interest or you can jump into an ongoing discussion posted by someone else. Since LinkedIn members are posting professionally, there is less of a chance of trolls or bullies jumping into conversations. Most will try to be on their best behavior because it is quite possible a prospective or a current employer is monitoring their activity.

Mentor or Speaker, you never know who might be on the lookout for someone with your expertise for a speaking engagement or you are chosen to be the online Guru to mentor those looking to do the type of work you do. This is a great place for students to make contacts to help guide them through their career journey. It is also a great place for students to reach out for internships.

The best way to figure out how to use LinkedIn to your advantage is to start by creating an account, and find out how many people are there that you know, and catch up on what they are doing these days.

Pamela Bratcher-McMillan is a technology Expert and President, Chair & CEO, of PETAL et al. She is also a weekly columnist for CopyLine Magazine

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Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

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