AARP Launches “Voices of Civil Rights” Public Service Campaign to Commemorate 50th Anniversary of Key Milestones in the Civil Rights Movement

WASHINGTONAARP is commemorating the 50th Anniversary of Medgar Evers’ assassination (6/12/63), the March on Washington (8/28/63) and the Civil Rights Act of 1964 (7/2/64) with nationwide public service announcements featuring six eye-opening personal stories selected from the Library of Congress “Voices of Civil Rights” exhibit . The PSAs will appear on cable television, including CNN and TV One, through August 2013.

“Voices of Civil Rights” is a collection of manuscripts and oral histories that were assembled nearly 10 years ago in a collaborative project led by AARP in partnership with the Leadership Conference on Civil Rights (LCCR) and the Library of Congress. As part of the multifaceted initiative, a bus staffed with award-winning journalists, photographers and videographers traveled more than 12,000 miles, visiting historic sites from Virginia to California, and documented the journey. More than 200,000 people attended “Voices of Civil Rights” events in their communities and shared their personal stories of courage, hope and sacrifice. At the end of the 70 day bus tour through 22 states, AARP donated nearly 4,000 stories to the Library of Congress.

“AARP produced Voices of Civil Rights to bring the sights and sounds of this impactful movement to the world,” said Larry Gannon, AARP VP TV & Radio Programming. “It is our goal that the PSAs provide an opportunity for reflection and remembrance and inspire others to share their experiences.”

As part of the 2013 “Voices of Civil Rights” public service campaign, people can submit their personal stories at AARP may select some of the stories to be featured on the AARP website.

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. AARP Foundation is an affiliated charity of AARP that is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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