Young Black millionaire sets sales record with new book release, offers special book sample

Thirty-three-year-old entrepreneur with a multimillion-dollar company reveals secrets to achieving business success. Aims to replicate the popularity of his Internet blog and inspire millions of entrepreneurs with his new book

ATLANTA, GA ( — On the heels of winning a competitive bid for a $40 million project, Kevin D. Johnson, president and CEO of Johnson Media Inc., releases his book entitled The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs. The book, which reached a company record of 1,276 pre-order sales, shares secrets to thinking like top entrepreneurs and achieving business success.

The release of The Entrepreneur Mind comes at a time when millions of Americans are opting to find the American Dream through entrepreneurship. According to a recent report from the Kauffman Foundation, a leading nonprofit that promotes entrepreneurship, the percentage of Americans starting businesses in 2010 and 2009 was the highest in 15 years. The Entrepreneur Mind will help these new entrepreneurs as well as advanced entrepreneurs achieve success and sustainability. Moreover, the book is already being used at colleges and universities, including Plymouth University in the United Kingdom.

Providing a fresh and unique approach to entrepreneurship, The Entrepreneur Mind gives readers 100 essential ways of thinking that lead to a high level of business success. Through the conviction of Johnson’s own personal experience running a multimillion-dollar company and the compelling stories of modern-day business tycoons like Mark Zuckerberg (Facebook) and Sara Blakely (Spanx), he transforms an oftentimes complex topic into a lucid, accessible, and practical one. Areas covered are Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include:

* How to think big
* Who makes the best business partners
* What captivates investors
* When to abandon a business idea
* Where to avoid opening a business bank account
* Why elite entrepreneurs create new markets

“I strongly believe that entrepreneurs are made, not born. If you study and adopt the ways of thinking of the best entrepreneurs and then turn your thoughts into actions, you have a formula for winning in business. Essentially, The Entrepreneur Mind is that formula. Based on the overwhelming response from segments shared online and amazing pre-order sales, this book will help and inspire many more,” Johnson stated.

Beginning on Tuesday, March 5, 2013, the book is available on, in Barnes & Noble, and via the book’s official web site and blog at Customers who purchase the book from the official web site receive a discount and a personalized signed copy of the book. To download a PDF sample of the book, visit

For more information about The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, please visit or contact publicist Jennifer Madden at 404-961-5700 or

“Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age.” — Vivian Giang, reporter, Business Insider

Book Details:
Title: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
ISBN: 978-0-9884797-0-8
Paperback: 272 pages
Publisher: Johnson Media Inc. (JM); First edition (March 2013)
Language: English
Product Dimensions: 9.0 x 6.0 x 0.70 inches
Shipping Weight: 11.2 ounces
Retail Price: $16.95

About The Author:
Kevin D. Johnson, 33, founder of Johnson Media Inc. and a serial entrepreneur, has over thirteen years of experience leading his multimillion-dollar marketing and communications company that serves many Fortune 100 businesses. As an innovative leader and dynamic speaker, he has appeared on CNN, ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. He lives in Atlanta, Georgia with his wife and son.

Photo Caption: Bookcover