Coca-Cola Foundation to award the Vive En Forma Organization a $100K Community Grant at the 10th Annual Illinois State Legislative Caucus Conference

CHICAGO, IL – Supporting nutrition education initiatives and physical activity programs helps people understand the importance of consuming a sensible, balanced diet and maintaining energy balance.

Through the generous support from the Coca Cola Foundation, Chicago based Vive En Forma has been awarded a $100, 000 community grant.  Vive En Forma is a non-profit organization whose mission is to educate Latinos in embracing healthier and more active lifestyles.  “Get Fit Live Fit.”

This grant makes a significant impact by creating opportunities for nutrition education and physical activity program expansion throughout Chicagoland communities, schools and organizations says Cesar Rolon, President of the Vive En Form organization.

A formal grant check will be presented on Friday, November 16, 2012, 10am, at the Illinois State Legislative Caucus Conference at the Donald E. Stephens Convention Center 5555 N. River Road. Rosemont, IL.

“Coca-Cola is committed to supporting active, healthy lifestyles through product variety, nutrition education and physical activity programs,” said Lori George Billingsley, Vice President, Community Relations, Coca-Cola Refreshments. “Our investment in Vive en Forma reinforces this commitment and will help us share the importance of health and wellness education in a more impactful way.”

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at

About Vive en Forma

In the belief that a healthy lifestyle leads to less physical and mental disease, the mission of Vive en Forma, a 501(c) 3 organization, is to educate and motivate the Hispanic community to achieve a healthy lifestyle to prevent life-threatening and debilitating illnesses, in particular, diabetes. The focus has been on the Hispanic community due to its higher-than-average rates of obesity and, consequently, higher-than-average rates of diabetes and other related illnesses. Vive en Forma achieves its mission through a grassroots program that reaches Hispanics at festivals, schools and health fairs as well as through media and online channels.

Obesity in Illinois

Over the past 15 years, Illinois has seen its obesity rate increase 80 percent, which is relatively in line with the vast majority of the rest of the country. Currently Illinois has broken into the top half of the annual rankings of the most obese states ranking 23rd among the 50 states and is tied for fourth amongst 10 – 17 year olds.