Chicago’s Essex Inn sign going Pink for Breast Cancer Awareness


Chicago’s Essex Inn to partner with White Way Sign Company to install over 800 Pink Light Bulbs in the Essex Inn’s Iconic Downtown Sign


CHICAGO, IL – On October 2, 2012 Chicago’s Essex Inn will give the Michigan Avenue skyline a touch of pink to support Breast Cancer Awareness Month. Chicago’s Essex Inn and their partner White Way Sign Company will change out each of the 816 white bulbs in the sign by hand, replacing them with pink bulbs.

Media are invited to attend the lighting of the sign at the “For a Brighter Future” event on Tuesday, October 2 from 5:30 p.m. to 7:30 p.m. at Chicago’s Essex Inn, 800 South Michigan Ave. Refreshments and light hors d’oeurves will be provided by Brassiere by LM restaurant.

In addition to the pink sign, the Essex will honor Breast Cancer Awareness month with a “Sponsor a Light Bulb” program and special hotel packages, with proceeds benefiting “A Silver Lining Foundation,” an organization that provides cost free mammograms and diagnostic testing to uninsured and underinsured women at 10 partner hospitals in the greater Chicagoland area and Rockford.

“We are thrilled to support A Silver Lining Foundation’s promotion of early detection,” said Chicago’s Essex Inn’s Director of Sales and Marketing Mary Twomey. “This program assures that women (and men) receive access to treatment options that might otherwise be unavailable to them.”

For the White Way Sign Company, assisting Chicago’s Essex Inn in the modification of a sign they have maintained for four generations was an exciting opportunity.

“We are very pleased to be partnering with our colleagues at Chicago’s Essex Inn to promote Breast Cancer Awareness Month,” said Bob Flannery III Executive Vice President of White Way Signs. “The importance of awareness and preventive care affects all of us through our family, friends, neighbors and co-workers.”

Also partnering in the event will be the restaurant Brassiere by LM, located in Chicago’s Essex Inn. “We are happy be a part of the Essex Inn’s recognition of Breast Cancer Awareness,” said Nicole Quaisser Co-Owner of LM Restaurant Group. “Brassiere by LM will be donating the proceeds of our pink cocktail, the Kir Royale, to the Lynn Sage Foundation, an organization that is committed to the discovery and cure of breast cancer.”

The Essex Inn sign will remain pink through the month of October and within Chicago’s Essex Inn, guests and visitors will have the opportunity to sponsor light bulbs decorated with the names of the loved ones. Sponsorships can be arranged at Guest Services and any individual who makes a direct donation at the Essex will be automatically entered into a drawing for a night in the hotel and two tickets to the P!nk concert in Chicago on March 9.

Guests can also “Book a room For a Brighter Future” using the code “BAMAM” for A Silver Lining Foundation’s “Buy a Mom a Mammogram” program. $1 of every booking made with the code during the month of October will go directly to A Silver Lining Foundation.

In addition, LM Restaurant Group, owner and operator of Brasserie by LM located within the Essex Inn as well as Brasserie 54 by LM and LM Bistro and Troquet, will donate a portion of every Kir Royale Cocktail to the Lynn Sage Foundation. The Kir Royale is a pink French cocktail made with Creme de Cassis and Champagne.

About the Chicago’s Essex Inn

Chicago’s Essex Inn is your key to the city, whether for business or sightseeing. The hotel offers amazing views and amazing value with convenient access to shopping, museums, sporting venues, the Loop and McCormick Place.

The 254 rooms and suites feature a colorful décor, LCD flat screen TVs, complimentary wireless internet, sleek desks with ergonomic seating, coffee/tea service, and alarm clock radios complete with iPod and MP3 capability.

Guests of Chicago’s Essex Inn can take advantage of their complimentary all-season rooftop pool, fitness center, dry sauna, and garden deck as well as their complimentary shuttle service to area attractions and the Magnificent Mile shopping district. They also offer a 24-hour business center, meeting rooms and boardrooms, a full service restaurant with bar, coin-operated laundry, and same day dry cleaning services.

About White Way Sign Company

Based in Mount Prospect, IL, the White Way Sign Company was founded in 1923 by Thomas F. Flannery, Sr. Since that date, the Flannery family has owned and operated White Way, and they are now in their fourth generation of family ownership and management. The name “White Way” comes from the ornate illuminated theatre marquees along the “Great White Way”, known today as Broadway, in New York City. For 89 years, White Way Sign has always believed in quality signage that is artfully constructed, professionally implemented and properly maintained. They understand that a customer’s sign is often the first impression the public gets for their business and thus strive to depict their customers’ brand in the proper way.

About A Silver Lining Foundation

Founded in 2002 by Dr. Sandy Goldberg the mission of A Silver Lining Foundation is to ensure dignified, respectful and equal access to quality cancer education and services for all, by creating meaningful partnerships with community, advocacy and healthcare organizations. A Silver Lining Foundation’s Vision is to ensure that socioeconomic status does not affect an individual’s ability to obtain information, timely cancer screening and diagnosis. Today, many face a real challenge as affordable healthcare continues to slip out of reach, swelling the ranks of the 50 million currently uninsured in the United States. A Silver Lining Foundation hopes to be part of the answer to that challenge — to make sure no one falls through the cracks.

About Brasserie by LM

Chef partner Brad Phillips, formerly of the Pump Room, has designed a menu of French cuisine such as omelet de maison, savory crepes, steak frites, mussels frites, pork belly and more. The restaurant is located just off the lobby of Chicago’s Essex Inn and provides catering services for meeting and special events. Brasserie by LM is open daily from 6:00 am to 10:30 pm; serving breakfast, lunch, and dinner.

Entrées start from $12 and a three course prix-fixe including soup or salad, entrée, and dessert is available. Guests can also enjoy domestic, French and German draft beers and a wine list complete with domestic and French options.