Richmond, VA (BlackNews.com) — West Cary Group, an award-winning marketing communications and advertising agency headquartered in Richmond, Virginia, has donated $1,000 to Communities in Schools (CIS) of Richmond. The organization is dedicated to helping Richmond’s students succeed in school and in life by connecting them to a community of support.
“Continuous improvement, both professionally and personally, is a quality that is deeply rooted in West Cary Group’s culture,” says Moses Foster, President and CEO of West Cary Group and 2011 Virginia Minority Supplier Development Council Entrepreneur of the Year. “Encouraging this value in local kids is a natural fit for us. We are also firm believers in thinking about our actions in the long term – that the positive steps we take today, small or large, can make a significant impact on the community of tomorrow.”
CIS of Richmond has been in operation since 1996. It differs from similar stay-in-school organizations in that it doesn’t wait until children are on the brink of dropping out to help – nor does it have a “one-size-fits-all” mentality. Help is specialized. Each K-12 student is matched with the neighborhood services, local businesses, service agencies, health care providers and volunteer organizations to best fit his or her individual needs.
“CIS is successful because of the model and the leadership,” says James Ukrop, founding Chairman of the Virginia Performing Arts Foundation and CIS Sustainer. “Almost 80% of our school children are on free or reduced-cost lunch. Many start school not knowing their colors or numbers. They’re behind when they get there. CIS puts an advocate in the school to deal with the barriers preventing students from focusing on learning. A coordinator works side by side with the principal and connects the kids to the services.”
It’s a model that’s driving powerful results. Out of the students who participated in this program in 2011, 73% improved their school attendance, 82% improved their behavior in school and 100% of eligible seniors graduated from high school. For West Cary Group, these are more than just statistics. They represent an investment in the future of our community.
“West Cary Group was inspired by CIS,” continues Foster. “When you see the faces of the Richmond kids whose lives are being improved because of it, you can’t help but be moved. West Cary Group is honored to be in a position to give back to this worthwhile organization.”
About West Cary Group
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in digital media, brand marketing, diversity communications, direct response marketing and employee communications.