Black author advocates business etiquette in new book

New book advocates ‘Lost Art’ of business etiquette

Sony Point, NY ( — The economic downturn is sculpting a new way of doing business. The old business models revolving solely around profits margin riding on line items has run its course. There’s a new way of thinking.

In his new book, A Lost Art: Business Etiquette with Exceptional Service, New York author James E. Alston says it’s impossible to achieve business goals if one doesn’t have a satisfied, engaged workforce.

It’s such a basic concept, yet employers fly by the concept. Alston shows that if they take care of their employees, their employees will take care of their clients and guests. Businesses that accept this philosophy will prosper; the market conspires to help businesses that help people.

Published by Tate Publishing and Enterprises, the book is available through bookstores nationwide, from the publisher at, or by visiting or

Alston resides in Stony Point, New York. For more information, please contact Chris Coffey, marketing representative, at (888) 361-9473 or send an email to

Photo Caption: Author James E. Alston and bookcover