April , 2019

Email This Post Email This Post

The Metropolitan Water Reclamation District of Greater Chicago (MWRD) is among the first public utilities in the country to incorporate Quick Response “QR” barcoding, a no-cost technology, into their interactive communications strategy.

The square-shaped, black and white images are similar to bar codes and designed to provide information to the public. While the MWRD has been using social media, including Facebook and Twitter, QR codes are the newest device in MWRD’s public affairs’ tool chest.

The path to more widespread use of this technology began several decades ago, when bar codes were developed to help automotive manufacturers track parts. Codes then began appearing on groceries and other products benefitting both retailers and customers because of the improvement in efficiency.

Fast forward 20 years, and QR coding is no longer limited to retailers or automotive companies. They can appear on virtually any object, such as walls, on billboards and signs, in newsletters and magazines, on clothing, on websites and on business cards. Mobile applications allow users with smart phones to scan the image to open a web page, which is easier and quicker than having to spell out long web addresses.

MWRD is placing codes on brochures and signage to offer a direct link to information about wastewater treatment facilities, property and other land holdings.  Executive Director David St. Pierre recognized the advantage in adapting code to benefit the District and recognizes the benefit to Cook County residents.

“QR coding opens up a world of possibilities that allows us to crosslink the physical world with the internet,” said St. Pierre. “I believe that QR coding will become a standard marketing tool in both government and in the private sector since this technology offers an innovative way to help the public quickly link to an actual website for information not otherwise readily available.”


You can leave a response, or trackback from your own site.

Leave a Reply

You must be logged in to post a comment.

Recent Comments

Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

Recent Posts