October , 2018

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CHICAGO, IL – While price and product selection were factors in the recent Holiday shopping season, customer service showed itself to be the most important element for shoppers according to a post-Christmas poll by the Better Business Bureau.


In the 10 days following the holiday, More than half (51%) of visitors to the BBB website picked customer service over price (33%), product selection (11%) and location (5%) as the key concern in making purchasing decisions.


“These results show that consumers continue to place a very high value on customer service,” said Steve Bernas, president and CEO of the Better Business Bureau of Chicago and northern Illinois.”Price and product selection were significantly lower in consumers’ interest than how the business relates to its customers.” 


The BBB president noted that while price usually is usually highlighted in advertising and promotions, stores may be missing what is truly important to the consumer if they do not make the buying experience pleasing to the customer. 


“Most store owners will admit that while price may pull customers into the store initially, it is the customer service and experience in the store that makes them into a repeat customer,” Bernas explained.”And repeat customers are what every business wants.”  


For more consumer advice, visit www.bbb.org   


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Welcome to CopyLine Magazine! The first issue of CopyLine Magazine was published in November, 1990, by Editor & Publisher Juanita Bratcher. CopyLine’s main focus is on the political arena – to inform our readers and analyze many of the pressing issues of the day - controversial or otherwise. Our objectives are clear – to keep you abreast of political happenings and maneuvering in the political arena, by reporting and providing provocative commentaries on various issues. For more about CopyLine Magazine, CopyLine Blog, and CopyLine Television/Video, please visit juanitabratcher.com, copylinemagazine.com, and oneononetelevision.com. Bratcher has been a News/Reporter, Author, Publisher, and Journalist for 33 years. She is the author of six books, including “Harold: The Making of a Big City Mayor” (Harold Washington), Chicago’s first African-American mayor; and “Beyond the Boardroom: Empowering a New Generation of Leaders,” about John Herman Stroger, Jr., the first African-American elected President of the Cook County Board. Bratcher is also a Poet/Songwriter, with 17 records – produced by HillTop Records of Hollywood, California. Juanita Bratcher Publisher

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