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Time renews Beyond Sport Deal

Posted by Admin On May - 30 - 2010

 Following the success of the collaboration in its first year, Beyond Sport announced that TIME has renewed its partnership with the sport for development initiative for a further year.


Through the renewed deal, TIME retains its status as a Media Partner to Beyond Sport and will help the initiative to achieve its stated long-term aim of promoting, developing and funding the use of sport to create positive social change across the globe.

The globally renowned publisher will again be providing advertorial and editorial coverage for Beyond Sport in the lead up to and during the second annual Beyond Sport Summit and Awards, taking place in 2010 in Chicago between September 27-30.

Designed to recognise and reward the best sport and development projects from across the world on an annual basis, the Beyond Sport Awards incorporates 12 categories covering the entire sporting spectrum of health, social inclusion, corporate and social responsibility, and philanthropy.

In its second year, the Awards attracted entries from over 350 projects, further extending the significant reach of the global initiative to over 115 countries and territories.

The Summit is a unique event designed to celebrate, promote and drive forward the use of sport as a tool for positive social change. It collides those who use sport as a vehicle to create social impact, with influencers from the world of business, government and federations whose attitudes and decisions can have substantial impact. 

With five months to go until the 2010 event, the Summit already boasts an impressive line-up of speakers including HRH Prince Faisal Al Hussein of Jordan; Rita LeBlanc, owner of NFL SuperBowl champions the New Orleans Saints; Jérôme Valcke, FIFA Secretary General; and two-time Women’s World Cup winner and former US soccer captain Julie Foudy.

A host of further speaker announcements will be made in the coming weeks and months.

TIME joins Barclays Spaces for Sports, United Airlines and UNICEF as commercial partners to Beyond Sport.

Beyond Sport is also represented by a host of high-profile Ambassadors, all who bring unique experiences and visions to the initiative. Chaired by former British Prime Minister Tony Blair, they also include the multi-Olympic gold medalist Michael Johnson; Lord Sebastian Coe, Chairman of London 2012; former NBA Champion and US Senator Bill Bradley; and IOC Executive Board Member Nawal El Moutawakel, the Minister of Youth and Sports, Morocco.

Beyond Sport is a global organisation that promotes, develops and funds the use of sport to create positive social change across the world.

For further information visit www.beyondsport.org.

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